ISBN-10:
0761912533
ISBN-13:
9780761912538
Pub. Date:
11/26/1997
Publisher:
SAGE Publications
The Handbook for Focus Group Research / Edition 1

The Handbook for Focus Group Research / Edition 1

by Thomas L. Greenbaum, Roy Bostock

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Product Details

ISBN-13: 9780761912538
Publisher: SAGE Publications
Publication date: 11/26/1997
Edition description: New Edition
Pages: 280
Product dimensions: 6.00(w) x 9.00(h) x 0.64(d)

Table of Contents

Focus Groups
An Overview
Research Decisions
Maximizing the Effectiveness of Focus Group Research
Common Mistakes in Focus Groups
The Moderator
Focus Groups and the Technology Revolution
Controlling the Costs of Focus Group Research
New Moderating Techniques
Global Focus Groups
Litigation Focus Groups
Focus Groups with Physicians
Focus Group Trends
Effective Management of Field Services and Recruiting
Threats to the Focus Group Industry
A Career as a Moderator
Building a Business Moderating Focus Groups
The Role of the Facility

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