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Handbook of Developments in Consumer Behaviour
     

Handbook of Developments in Consumer Behaviour

by Victoria Wells (Editor), Gordon Foxall (Editor)
 

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This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and

Overview

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.

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‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’

Product Details

ISBN-13:
9781781953327
Publisher:
Elgar, Edward Publishing, Inc.
Publication date:
12/27/2013
Series:
Research Handbooks in Business and Management series
Pages:
624
Product dimensions:
9.25(w) x 6.12(h) x (d)

Meet the Author

Edited by Victoria Wells, Professor of Marketing and Consumer Behavior, Sheffield University Management School and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

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