Handbook of Developments in Consumer Behaviourby Victoria Wells (Editor), Gordon Foxall (Editor)
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and
This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.
Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.
Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.
- Elgar, Edward Publishing, Inc.
- Publication date:
- Research Handbooks in Business and Management series
- Product dimensions:
- 9.25(w) x 6.12(h) x (d)
Meet the Author
Edited by Victoria Wells, Professor of Marketing and Consumer Behavior, Sheffield University Management School and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK
Most Helpful Customer Reviews
See all customer reviews