Handbook of Political Marketing

Handbook of Political Marketing

by Bruce I Newman

Hardcover(New Edition)

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Overview

Handbook of Political Marketing by Bruce I Newman

This Handbook brings together in one volume the work of the world's foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns.

The Handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics.

Product Details

ISBN-13: 9780761911098
Publisher: SAGE Publications
Publication date: 08/01/1999
Edition description: New Edition
Pages: 816
Product dimensions: 7.00(w) x 10.00(h) x (d)

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