Hands-on Strategy: The Guide to Crafting Your Company's Future

Hands-on Strategy: The Guide to Crafting Your Company's Future

by William C. Finnie

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Overview

The superb academic and business credentials of the author bridge the gap between strategy as it is taught in business schools and the actual implementation of this concept in the business world. Using a step-by-step approach, Finnie presents a practical, useful and goal-oriented guide to strategy development that promotes high sales, profits and shareholder value. He explains how to use business strategy tools as weapons to fight short- and long-term battles for profitability and market share.

Product Details

ISBN-13: 9780967869605
Publisher: Grace & Company, Incorporated
Publication date: 06/28/2000
Edition description: REV
Pages: 208
Product dimensions: 6.55(w) x 9.47(h) x 0.56(d)

About the Author

WILLIAM C. FINNIE, PhD, is President of the Finnie Group, a business consulting firm based in St. Louis. He is also an adjunct professor of business administration at Washington University, Executive Editor of The Real World Strategist, and a columnist for the St. Louis Business Journal. Formerly Director of Strategic Studies and Planning at Anheuser-Busch, Finnie holds a doctorate in operations research from the University of Pennsylvania, The Wharton School.

Table of Contents

Controlling Your Destiny: The Concept and Nature of Strategy
Creating the Future: The Four-Cycle Strategy Planning Process
Know Thyself: The Business Definition
Determine Your Role: The Three- to Ten-Year Strategic Objective
Creating a Defendable Position: Generic Strategies
Meeting Customer Wants: Customer-Driven Strategy
War and Peace: Competitor-Driven Strategy
Designing Your Future: The Mission Statement
Delivering Results: Goal Setting and Three-Cycle Annual Planning
Winning in the Real World: Top-Down Leadership, Bottom-Up Commitment
Epilogue: Summary Guidelines and Next Steps
Endnotes
Index

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