HARD TALK - Confessions of an Accidental Marketing and Communications Professional

by Eileen Cassidy Rivera

Overview

In "Hard Talk: Confessions of an Accidental Marketing and Communications Pro," Eileen Cassidy Rivera takes readers on a two-decade journey through the challenging and ever-changing landscape of government contracting. With personal and professional anecdotes, she shares the strategies and tactics she used to build and maintain reputations, transform brands, and lead successful marketing and communications strategies. But more than just a playbook to marketing and communicating in the government contracting industry, Eileen's story is one of perseverance and resilience, as she overcame gender and cultural barriers to become a respected leader. Anyone seeking to succeed as a MarCom professional in the GovCon industry will find invaluable insights and advice in this inspiring and practical book.

Product Details

ISBN-13:	9781631030994
Publisher:	Government Market Press
Publication date:	06/12/2023
Pages:	150
Sales rank:	371,561
Product dimensions:	6.00(w) x 9.00(h) x 0.32(d)