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Harnessing Purpose: A Marketer's Guide to Inspiring Connection

By Melissa Fors Shackelford
Paperback
$19.99
By Melissa Fors Shackelford
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Marketing is more than just strategies and sales-it's a means to connect, inspire, and create positive change. In Harnessing Purpose: A Marketer's Guide to Inspiring Connection, Melissa Fors Shackelford draws from her 25 years of experience as a marketing executive to explore the transformative power of purpose-driven marketing. This insightful guide challenges business leaders and marketers to think beyond the bottom line, emphasizing the importance of aligning personal and organizational ...