Harvard Business Review on Reinventing Your Marketing

Harvard Business Review on Reinventing Your Marketing

by Harvard Business Review

Paperback

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Overview

Harvard Business Review on Reinventing Your Marketing by Harvard Business Review

Stop pushing products-and start cultivating customer relationships.

If you need the best practices and ideas for marketing today-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Figure out what business you're really in

Collaborate with customers to meet current and future needs

Create products that perform the jobs people need to get done

Get a bird's-eye view of your brands' strengths and weaknesses

Tap a market that's larger than China and India combined

Deliver superior value to your B2B customers

End the war between sales and marketing

Product Details

ISBN-13: 9781422162552
Publisher: Harvard Business Review Press
Publication date: 05/10/2011
Pages: 272
Product dimensions: 5.40(w) x 8.20(h) x 0.80(d)

About the Author

If you need the best practices and ideas for the business challenges you face—but don't have time to find them—Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.

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