Stop pushing products-and start cultivating customer relationships.
If you need the best practices and ideas for marketing today-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Figure out what business you're really in
Collaborate with customers to meet current and future needs
Create products that perform the jobs people need to get done
Get a bird's-eye view of your brands' strengths and weaknesses
Tap a market that's larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing
|Publisher:||Harvard Business Review Press|
|Product dimensions:||5.40(w) x 8.20(h) x 0.80(d)|
About the Author
If you need the best practices and ideas for the business challenges you facebut don't have time to find themHarvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.