HBR's 10 Must Reads on Innovation (with featured article

HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)


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To innovate profitably, you need more than just creativity. Do you have what it takes?

If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

  • Decide which ideas are worth pursuing
  • Innovate through the front lines—not just from the top
  • Adapt innovations from the developing world to wealthier markets
  • Tweak new ventures along the way using discovery-driven planning
  • Tailor your efforts to meet customers’ most pressing needs
  • Avoid classic pitfalls such as stifling innovation with rigid processes

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Product Details

ISBN-13: 9781422189856
Publisher: Harvard Business Review Press
Publication date: 03/12/2013
Series: HBR's 10 Must Reads
Pages: 192
Sales rank: 457,949
Product dimensions: 5.50(w) x 8.25(h) x (d)

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Table of Contents

The Innovation Catalysts Roger L. Martin 1

Stop the Innovation Wars Vijay Govindarajan Chris Trimble 11

How GE Is Disrupting Itself Jeffrey R. Immelt Vijay Govindarajan Chris Trimble 27

The Customer-Centered Innovation Map Lance A. Bettencourt Anthony W. Ulwick 43

Is It Real? Can We Win? Is It Worth Doing? George S. Day 59

Six Myths of Product Development Stefan Thomke Donald Reinertsen 83

Innovation: The Classic Traps Rosabeth Moss Kanter 101

Discovery-Driven Planning Rita Gunther McGrath Ian C. MacMillan 125

The Discipline of Innovation Peter F. Drucker 143

Innovation Killers Clayton M. Christensen Stephen P. Kaufman Willy C. Shih 157

About the Contributors 173

Index 175

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