Health and Medical Public Relations

Health and Medical Public Relations

by Myc Riggulsford

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Product Details

ISBN-13: 9781136501258
Publisher: Taylor & Francis
Publication date: 08/21/2013
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 190
File size: 845 KB

About the Author

Myc Riggulsford is a science journalist and broadcaster, a pioneer in the field of issue management and regular guest speaker at international science communication conferences. He is a member of the Chartered Institute of Journalists and the Chartered Institute of Public Relations. After leaving the NHS in 1991 where he was head of public relations for UK Transplant Service, Myc founded The Walnut Bureau, a consultancy specialising in issue management, pressure groups and science communication. He is a consultant on ethics and pressure groups, and designs and runs science communication and media training courses for 5 UK research councils, AlphaGalileo, the British Council in Ukraine, Slovenia, Serbia, Lithuania, India, the Netherlands and South Africa. He also runs media workshops for the European Commission, for academic societies such as the Federation of European Neuroscience Societies, charities and public watchdogs, and he runs annual postgraduate and postdoctural seminars on media and ethical issues for UK and European universities.

Table of Contents

Part A: Health PR in Context  Chapter 1: What is PR?  Chapter 2: Health and medical PR sectors  Chapter 3: Roles within health and medical PR  Part B: Media Relations  Chapter 4: Getting your voice heard: basic health public relations activities  Chapter 5: Why health is big news  Chapter 6: Other types of health story  Chapter 7: New Media  Chapter 8: Journals  Part C: Communicating health in theory and practice  Chapter 9: Health & medical public relations planning  Chapter 10: Communication, Consultation and Access  Part D: Health and medical PR in society  Chapter 11: Politics, ethics and the media Part E: A bit of history  Chapter 12: Health and Medical PR: a Modern History


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