High Tech, High Hope: Turning Your Vision of Technology into Business Success

High Tech, High Hope: Turning Your Vision of Technology into Business Success

Hardcover

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Product Details

ISBN-13: 9780471239819
Publisher: Wiley
Publication date: 01/16/1998
Series: Upside Series , #2
Pages: 296
Product dimensions: 6.30(w) x 9.25(h) x 1.06(d)

About the Author

PAUL FRANSON is the founder of Franson, Hagerty & Associates, a public relations firm for the high-tech industry. His clients have included LSI Logic, 3COM, Silicon Graphics, Hewlett-Packard, and Hitachi. Mr. Franson's numerous articles have appeared in such publications as Upside, Inc., The Financial Times, Dividend, Electronic Business, Marketing Computers, and PC Computing.

Table of Contents

Which Came First: Technology or the Corporation?

Turning Concepts Into Products.

Making Operations Operate.

From Purchasing to Partners.

Marketing to Many—Or One.

Putting Willy Loman on Steroids.

When Does the Sale End and Support Begin?

Smile When You Say "Personnel," Please.

You Can't Keep Secrets From Finance.

Develop Your Organization.

The Corporate Root Canal: Implementing New Technology.

Epilogue: Technology has Transformed Corporations.

Appendix.

Notes.

Index.

What People are Saying About This

Henkel

Franson's book is a fascinating look at the pervasive role of the computer in business and how the technology is accelerating these changes. He really has his arms around the technology revolution going on in business today. In his new book, he has chronicled how computers are dramatically changing the way the business world works. -- Editorial Director, CMP Media, Inc.

Michael S. Malone

Paul Franson has given us the best and most complete account of lifie inside the new technology-driven corproation. With example, and example, department by department, Franson shows how this transformation has been accomplished. High Tech, High Hope is tthe premier best practices book on the new enterprise. -- Co-author, The Virtual Corporation

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