Crucial coverage for managers looking to separate technology reality from fantasy.
Few beliefs are more deeply held by business executives than their faith in technology. They believe that technology alone has the power to increase productivity and competitiveness, lower costs, reduce head counts, and increase profits. High Tech, High Hope is a rosetta stone for managers who need to separate fantasy from reality. The book explores the technology strategies emerging from prominent companies and consultancies in different industries, and includes insight and analysis to help managers understand important trends and applications. There are a number of case studies included, illustrating what companies have done rightand what they have done wrong. The experts and companies featured include Paul Saffo, Institute of the Future; Larry Ellison, Oracle; and Bill Davidow, Mohr-Davidow Ventures.
Paul Franson (St. Helena, California) founded Franson, Hagerty & Associates, a public relations firm for the high tech industry whose clients include LSI Logic, 3Com, Silicon Graphics, Hewlitt Packard, and Hitachi. A freelance writer since 1995, he has written articles for Upside magazine, The Financial Times, and PC Computing.
About the Author
PAUL FRANSON is the founder of Franson, Hagerty & Associates, a public relations firm for the high-tech industry. His clients have included LSI Logic, 3COM, Silicon Graphics, Hewlett-Packard, and Hitachi. Mr. Franson's numerous articles have appeared in such publications as Upside, Inc., The Financial Times, Dividend, Electronic Business, Marketing Computers, and PC Computing.
Table of Contents
Which Came First: Technology or the Corporation?
Turning Concepts Into Products.
Making Operations Operate.
From Purchasing to Partners.
Marketing to ManyOr One.
Putting Willy Loman on Steroids.
When Does the Sale End and Support Begin?
Smile When You Say "Personnel," Please.
You Can't Keep Secrets From Finance.
Develop Your Organization.
The Corporate Root Canal: Implementing New Technology.
Epilogue: Technology has Transformed Corporations.
What People are Saying About This
Franson's book is a fascinating look at the pervasive role of the computer in business and how the technology is accelerating these changes. He really has his arms around the technology revolution going on in business today. In his new book, he has chronicled how computers are dramatically changing the way the business world works. -- Editorial Director, CMP Media, Inc.
Paul Franson has given us the best and most complete account of lifie inside the new technology-driven corproation. With example, and example, department by department, Franson shows how this transformation has been accomplished. High Tech, High Hope is tthe premier best practices book on the new enterprise. -- Co-author, The Virtual Corporation