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Hook: Why Websites Fail to Make Money based on 0 ratings. 1 reviews.
This is a very interesting reading for those who do not have a background in marketing and want to know why they are not hooking new customer for their business, being the business in the Internet or not. I believe that the high level concepts discussed in this book are general and apply to any circumstances. All the discussions here are wrapped around a nice story, to make it more readable, but the importance of what is said here cannot be underestimated. The authors talk about target audience, triggers, problems, solutions, objections, testimonials, risk reversals, uniqueness of the business and presentation, all topics divided into chapters very well organized. This is a very useful book if you really want to improve your knowledge and want to apply it into your business in the hope of improving your results.