If you write for the Web, two books cover pretty much all you need to know. The first is Strunk and White's classic The Elements of Style, the one book you should own whether you write novels or cereal boxes. The second is Hot Text: Web Writing That Works, by Jonathan and Lisa Price.
With web writing, much of White's advice is truer than ever. "Omit needless words" comes to mind. Well, the Prices show you exactly what to cut. How to change endless narratives into quick step-by-steps. How to write more active web copy. How to detect pomposity and corporate-speak. (Hint: It helps if you know specifically whom you're writing for. That might mean actually talking to them -- what a concept!)
Titles and headlines carry a big load on web pages: The Prices show how to write great ones. Ditto for menus. They also offer solid advice on linking (No. 1 recommendation: Make clear what the user will get from a link.)
Paragraphs need to be short (like this one): The Prices show how to make each 'graf communicate one idea superbly.
The book is packed with examples. How to make marketing copy more credible. How to write online documentation folks can actually understand. Even how to write for webzines and weblogs. I plan to use it religiously, and so will you. (Bill Camarda)
Bill Camarda is a consultant, writer, and web/multimedia content developer with nearly 20 years' experience in helping technology companies deploy and market advanced software, computing, and networking products and services. He served for nearly ten years as vice president of a New Jerseybased marketing company, where he supervised a wide range of graphics and web design projects. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks For Dummies®, Second Edition.