Hot WheelsTM: From 0 to 50 at 1:64 Scale shares the inspiring journey of the die-cast vehicles that started out as a new twist on toy cars and became a worldwide phenomenon. Officially licensed with Mattel, this in-depth retrospective reveals what makes these cars unique, how the models are designed, and all the work that goes into the play to ensure Hot WheelsTM maintain their position as the greatest toy cars ever made. This special anniversary book is lavishly illustrated with rare design drawings and prototypes from Mattel’s archives as well as fantastic photos of all of the great Hot WheelsTM vehicles from across their 50-year history—and it comes in a replica Hot WheelsTM car-carrying case. It’s the perfect vehicle for Hot WheelsTM fans of all ages!
|Product dimensions:||9.20(w) x 10.30(h) x 1.40(d)|
About the Author
Kris Palmer is a gearhead and writer whose work appears regularly in Minneapolis StarTribune automotive section and several enthusiast automotive magazines. Palmer contributed to Motorbooks' highly regarded The Cobra in the Barn and authored The Fast and the Furious: The Official Car Guide. When not racing down a deadline, he logs quality garage time in the company of his modified Triumph TR6. Palmer resides in Minneapolis, Minnesota.
Most Helpful Customer Reviews
An iconic toy. Who hasn't played with Hot Wheels when they were a kid (or maybe even later)? For me, many an afternoon was spent sending these crazy looking little metal cars down plastic orange racetracks. Which car was fastest? What one could jump the farthest? And how many unusual configurations could you make the tracks into (jumps, loop-the-loops, tight turns)? And how many crazy designs for cars could you come up with and draw on your own? This book covers it all. From the beginning to today (the 50th anniversary). From the first 16 cars offered in 1968 to the hundreds offered today. "Hot Wheels" cars took over the market. They just plain looked fast! Crazy designs, like the Beatnik Bandit and the Cheetah. The book also describes the design process, the construction process, the various tracks offered, and the marketing (no one my age will ever forget the Mongoose vs the Snake rivalry! It covers the ideas being put into production today. The trend of building life-size Hot Wheels and tracks. The fans and the collectors. It was really fun to reminisce over the photos in the book. And I learned quite a bit about the history of Hot Wheels. It was a real walk down memory lane. Next time I make it back to the family home, I'm going up in the attic and digging out my old cars and tracks and spending an afternoon playing with them!
These toys, among the most popular of all time, have universal appeal. My brother and grandchildren all played with them to death. The author honors the brand on its 50th anniversary with a grand book filled with stunning illustrations and a text so info-rich that even the most avid collector would be satisfied. 5 of 5 Enthusiastic Stars! Thanks to the author, publisher and NetGalley for the ARC. Opinions are mine. Pub Date 25 Sep 2018. #HotWheels #NetGalley