Taking her cue from Will Rogers, who said, ''It's not what you don't know that can hurt you; it's what you know that ain't so,'' Eileen Shapiro exposes corporate enemy number one: self-deception. Citing dozens of case studies, ranging from the funny to the tragic, she focuses on the eight most common corporate hobbyhorsescorporate ''truths,'' often based on past successesthat persistently lead smart managers into making bad decisions. And, she offers clear guidelines that will sharpen managers' perceptions and help them avoid current and future self-delusions that can kill their companies' and their own chances of success.
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Table of Contents
What Competitive Traps?.
We Act on the Facts.
We Know What the Facts Are.
We Have All the Facts We Need.
We Know How to Win in Our Business.
Of Course We Know What Our Product Is.
We Know How to Make a Buck.
We Understand What Our People Want.
Our People Know What to Do.