How Does Advertising Impact Teen Behavior?

How Does Advertising Impact Teen Behavior?

How Does Advertising Impact Teen Behavior?

How Does Advertising Impact Teen Behavior?


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What role does television advertising play in childhood obesity? Can innovative advertisements prevent teen smoking? Do brands, not marketers, define teens? A collection of diverse viewpoints on the topic of teens and advertising offers a spectrum of perspectives on related subject matter. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.

Product Details

ISBN-13: 9780737755794
Publisher: Greenhaven Publishing LLC
Publication date: 11/15/2011
Series: At Issue Series: Teen Issues
Pages: 104
Product dimensions: 5.90(w) x 8.90(h) x 0.30(d)
Age Range: 15 - 17 Years

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Table of Contents

Introduction 7

1 Advertising Promotes Consumerism in Children and Teens Victor C. Strasburger Barbara J. Wilson Amy B. Jordan 10

2 Peers Have the Greatest Influence on Teens' Buying Behaviors PricewaterhouseCoopers 20

3 Tweens Have Become More Aware of Advertising and Brands Jayne O'Donnell 26

4 Online Advertising Aggressively Targets Children and Teens Jeff Chester Kathryn Montgomery 33

5 Teens May Not Respond to Online Advertising Mark Dolliver 46

6 Text Messaging Can Be an Effective Marketing Tool to Reach Teens Alana Semuels 53

7 Alcohol Advertising Does Not Significantly Influence Teen Drinking Statistical Assessment Service (STATS) 58

8 Smoking Advertisements Influence Teen Smoking Robert A. Wascher 69

9 Anti-Smokmg Advertisements Can Reduce Teen Smoking Michael Eriksen 75

10 Fast Food Advertising Is Linked to Rising Childhood and Teen Obesity American Psychological Association 79

11 Fast Food Advertising Is Not Linked to Rising Childhood and Teen Obesity Gary Becker 86

Organizations to Contact 91

Bibliography 95

Index 99

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