How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

by Guy Raz
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

by Guy Raz

Hardcover

$22.99 $28.00 Save 18% Current price is $22.99, Original price is $28. You Save 18%.
Choose Expedited Shipping at checkout for delivery by Monday, December 5

Overview

WALL STREET JOURNAL #1 Bestselling Business Book

Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful venture.

Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).
 
Award-winning interviewer and podcast creator Guy Raz has interviewed more than 350 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.


Related collections and offers

Product Details

ISBN-13: 9780358216766
Publisher: HarperCollins Publishers
Publication date: 09/15/2020
Pages: 320
Sales rank: 226,289
Product dimensions: 6.00(w) x 9.10(h) x 1.10(d)

About the Author

GUY RAZ—author of the New York Times bestseller How I Built This and coauthor of the #1 New York Times bestseller The How and Wow of the Human Body and Two Whats?! and a Wow! Think & Tinker Playbook—has been called “one of the most popular podcasters in history” by the New York Times. He is the co-creator and cohost of Wow in the World and Two Whats?! and a Wow! and is the host and creator of NPR’s How I Built This podcast and Wisdom from the Top on Luminary. Previously, Guy cocreated and hosted NPR’s TED Radio Hour and The Rewind on Spotify. He’s been on the radio for more than two decades and has served as a foreign and war correspondent and as a host of All Things Considered. Guy is the father of two boys and lives in the Bay Area where he can often be seen riding his bike in red pants.

Table of Contents

Preface ix

Introduction xiii

Part I The Call

1 Be Open to Ideas 3

2 Is It Dangerous or Just Scary? 13

3 Leave Your Safety Zone … but Do It Safely 23

4 Do Your Research 32

5 Find Your Co-founder 42

6 Fund the Business, Part 1: Bootstrapping 51

7 Get Your Story Straight 63

8 Fund the Business, Part 2: Other People's Money 74

9 Iterate, Iterate, Iterate 84

Part II The Test(s)

10 Go In Through the Side Door 97

11 It's All About Location 105

12 Get Attention, Part 1: Building Buzz 115

13 Get Attention, Part 2: Engineering Word of Mouth 126

14 Survive the Crucible 137

15 Fund the Business, Part 3: Professional Money 147

16 Protect What You've Built 159

17 When Catastrophe Strikes 169

18 The Art of the Pivot 180

Part III The Destination

19 It Can't Be All About the Money 193

20 Build a Culture, Not a Cult 203

21 Think Small to Get Big 214

22 Manage Partnership Tensions 222

23 Know Thyself 232

24 When to Sell and When to Stay 243

25 Be Kind 253

26 What You Do with Your Luck 265

Afterword 273

Acknowledgments 276

Notes 279

Index 289

Customer Reviews

Explore More Items