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How: Why How We Do Anything Means Everything...in Business (and in Life) / Edition 1
     

How: Why How We Do Anything Means Everything...in Business (and in Life) / Edition 1

3.6 10
by Dov Seidman
 

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ISBN-10: 0471751227

ISBN-13: 9780471751229

Pub. Date: 06/04/2007

Publisher: Wiley

The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring

Overview

The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both companies and the people who work for them—now lie in the realm of how, the new frontier of conduct. For more than a decade, Dov Seidman’s pioneering organization, LRN, has helped some of the world’s most respected companies build "do it right," winning cultures. Seidman’s distinct vision of the world, business, and human endeavor has enabled more than ten million people doing business in over 100 countries to outbehave the competition. In HOW: Why How We Do Anything Means Everything . . . in Business (and in Life), Dov Seidman shares his unique approach with you. Through entertaining anecdotes, surprising case studies, cutting-edge research in a wide range of fields, and revealing interviews with a diverse group of business leaders, experts, and everyday people on the front lines, this book explores how we think, how we behave, and how we govern ourselves to uncover the values-driven "hows" of 21st-century success.

Divided into four comprehensive parts, this insightful guide:

  • Exposes the forces and factors that have fundamentally changed the world in which business operates, placing a new focus on the hows with which we conduct ourselves
  • Provides frameworks to help you understand these hows and implement them in powerful and productive ways
  • Helps you channel your actions and decisions to thrive uniquely within today’s new business realities
  • Sheds light on the systems of how—the dynamics between people that shape organizational culture—and introduces a bold new vision for winning through self-governance

The qualities that many once thought of as "soft"—trust, integrity, values, and reputation—are now the hard currency of business success and the ultimate drivers of efficiency, productivity, and profitability. With in-depth insights and practical advice, HOW will help you bring excellence and significance to your business endeavors—and your life—and refocus your efforts in powerful new ways. If you want to stand out, to thrive in our fast changing, hyperconnected, and hypertransparent world, open this book and discover HOW.

Dov Seidman’s professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the Founder, Chairman, and CEO of LRN. Leading companies such as Disney, Dow Chemical, eBay, Johnson & Johnson, Procter & Gamble, Raytheon, and 3M turn to LRN to help management govern more effectively and workers do the right things the right way, even in the most challenging of situations. Dov is a Harvard Law School graduate who also earned a bachelor’s and master’s degree in philosophy from UCLA, and a BA with honors in philosophy, politics, and economics from Oxford University. For more on this book, visit www.HowsMatter.com.

Product Details

ISBN-13:
9780471751229
Publisher:
Wiley
Publication date:
06/04/2007
Pages:
352
Product dimensions:
6.46(w) x 9.11(h) x 1.16(d)

Table of Contents

Preface.

Prologue: Making Waves.

Part I. How We Have Been, How We Have Changed.

Introduction: The Spaces Between Us.

Chapter 1. From Land To Information.

Lines Of Communication.

Getting Flattened.

Chapter 2. Technology's Trespass.

The Ties That Bind Us.

Distance Unites Us.

Can You Hear Me Now?.

The Age Of Transparency.

The Persistence Of Memory.

The Information Jinni Is Out of the Lamp.

Chapter 3. The Journey To How.

Just Do It.

The Certainty Gap.

The Limitations Of Rules.

Outbehaving the Competition.

How We Go Forward.

Part II. How We Think.

Introduction: The Paradox Of Journey.

Chapter 4. Playing To Your Strengths.

Help!.

You Can Judge A Book By Its Cover.

Looking Out For Number Two.

The Evolution Of What Is Valuable.

Believe It.

Chapter 5. From Can To Should.

Rules As Proxies.

Dancing With Rules.

On The Tip Of Your Tongue.

Unlocking Should.

Risk And Reward.

Chapter 6. Keeping Your Head In The Game.

Distraction.

Small Lapses, Large Costs.

Dissonance.

Doing Consonance.

Friction.

Putting It In The Whole.

Part III. How We Behave.

Introduction: How We Do What We Do.

Chapter 7. Doing Transparency.

Beyond Proxies And Surrogates.

ICU, UC Me.

The Market Defines You.

Say You Are Sorry.

Interpersonal Transparency.

Sig, Don't Zag.

Chapter 8. Trust.

The Soft Made Hard.

How High Is The Ceiling?

Going On A TRIP.

Tripping.

Doing Trust.

Trust Is The Drug.

Trust, But Verify.

Chapter 9. Reputation, Reputation, Reputation.

Reputation In A Wired World.

Reputational Capital.

Mismanaging Reputation Management.

A Second Chance.

Part IV. How We Govern.

Introduction: Innovating in How.

Chapter 10. Doing Culture.

The Sum Of All Hows.

The Spectrum Of Culture.

The Four Types Of Culture.

Five Hows Of Culture.

Chapter 11. The Case For Self-Governing Cultures.

Self-Governance On The Shop Floor.

Freedom Is Just Another Word.

Taking Culture For A Test-Drive.

Closing Gaps.

Values In Action.

A Journey To Culture.

Why Self-Governance Is The Future Of Business.

Chapter 12. The Leadership Framework.

Leadership.

Walking The Talk.

The First Five Hows Of Leadership.

Circles In Circles (A Thought).

The Leadership Framework, Continued.

Afterword.

Hows Matter.

Acknowledgments.

Notes.

Selected Bibliography.

Index.

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How 3.6 out of 5 based on 0 ratings. 10 reviews.
Guest More than 1 year ago
Dov Seidman respects your intelligence. Instead of ¿10 tips for ethical behavior,¿ he provides a powerful new lens for seeing and assessing contemporary business ethics. Seidman, an erudite intellectual and practical philosopher, shows that in today¿s transparent commercial environment, operating openly and morally is both honorable and economically necessary. Corporate achievement now depends far more on how you act than on what you do. With the proliferation of media outlets, the Internet, notably YouTube, and cable channels, everyone is watching. Seidman uses fascinating anecdotes, case studies and scientific research to prove that goal-driven companies must focus on openness, integrity, values and ethics. Do things right, you win do them wrong, you lose and end up exposed on the Web. Now that businesses live under the microscope, ¿on glass¿slides, flat as flat can be,¿ your company will be exposed if it cuts ethical corners. Seidman¿s well-annotated book is peppered with learned references to brilliant thinkers from Aristotle to Kierkegaard. He deftly moves from sophisticated topics, such as brain functioning, neuroeconomics and language theory, to stories about pop diva Janet Jackson, Madam Walker¿s Wonderful Hair Grower and Krazy George Henderson, madcap inventor of ¿the wave.¿ This makes the book a pure delight to read. getAbstract openly enjoyed this insightful, idealistic and practical argument for corporate transparency, collaboration, good conduct and altruism.
ofabookworm More than 1 year ago
Though perhaps not the most groundbreaking book you'll listen to all year, the audio version of How is a worthwhile listen for those interested in taking a different stance on business reading. Don't expect a how-to manual on doing the right thing or being the right kind of leader or worker or decision maker; instead, expect to reconsider a few things you've always taken for granted, and get some interesting stories on human nature -- and varying business cultures -- along the way. It's the kind of business sociology book that can be applied in business as much as in everyday life, and I believe that's what makes it more compelling than a standard how-to (or how-not-to) read, as the case may be. And as an added plus, narration by Scott Brick is spot-on.
Guest More than 1 year ago
The best business-related book I've read in quite a while.
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Guest More than 1 year ago
This book could not be a bigger waste of time. To even suggest that it is on the same level at The World is Flat is preposterous. What is even more insulting does not practice what he preaches. I know first hand the turn over rate inside his companies walls are the highest in the industry. A better title for the book would have been SCAM.
neverawastedbreath More than 1 year ago
I was left inspired and invigorated, not because I now had a new "five step" approach, but because the book resonated with my inner self. Would not the world be a better place if we just extended trust and were trust worthy! This book is a wonderful expression of hope for all of us. We all need to get our HOW's right.