Table of Contents
Intro 1
1 The Big Bang The Mosaic Web Browser and Netscape 7
2 Bill Gates "Gets" The Internet Microsoft and Internet Explorer 38
3 America, Online AOL and the Early Online Services 53
4 Big Media's Big Web Adventure Pathfinder, HotWired and Ads 69
5 Hello, World The Early Search Engines and Yahoo 82
6 Get Big Fast Amazon.com and the Birth of Ecommerce 94
7 Trusting Strangers eBay, Community Sites and Portals 108
8 Blowing Bubbles The Dot-com Era 132
9 Irrational Exuberance The Dot-com Bubble 143
10 Pop! Netscape vs. Microsoft, AOL + Time Warner and the Nuclear Winter 160
11 I'm Feeling Lucky Google, Napster and the Rebirth 182
12 Rip. Mix. Burn. The iPod, iTunes, and Netflix 208
13 A Thousand Flowers, Blooming PayPal AdWords, Google's IPO and Blogs 222
14 Web 2.0 Wikipedia, YouTube and the Wisdom of Crowds 242
15 The Social Networl Facebook 265
16 The Rise of Mobile Palm, BlackBerry and Smartphones 294
17 One More Thing The iPhone 304
Outro 321
Acknowledgments 325
Notes 327
Index 357