How the Internet Happened: From Netscape to the iPhone

How the Internet Happened: From Netscape to the iPhone

by Brian McCullough
How the Internet Happened: From Netscape to the iPhone

How the Internet Happened: From Netscape to the iPhone

by Brian McCullough


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A Library Journal Best Book of the Year

Tech-guru Brian McCullough delivers a rollicking history of the internet, why it exploded, and how it changed everything.

The internet was never intended for you, opines Brian McCullough in this lively narrative of an era that utterly transformed everything we thought we knew about technology. In How the Internet Happened, he chronicles the whole fascinating story for the first time, beginning in a dusty Illinois basement in 1993, when a group of college kids set off a once-in-an-epoch revolution with what would become the first “dotcom.”

Depicting the lives of now-famous innovators like Netscape’s Marc Andreessen and Facebook’s Mark Zuckerberg, McCullough also reveals surprising quirks and unknown tales as he tracks both the technology and the culture around the internet’s rise. Cinematic in detail and unprecedented in scope, the result both enlightens and informs as it draws back the curtain on the new rhythm of disruption and innovation the internet fostered, and helps to redefine an era that changed every part of our lives.

Product Details

ISBN-13: 9781631493072
Publisher: Liveright Publishing Corporation
Publication date: 10/23/2018
Pages: 384
Sales rank: 660,605
Product dimensions: 6.40(w) x 9.10(h) x 1.40(d)

About the Author

Brian McCullough is a two-decade veteran of the internet industry and the founder of various web-based startups. Host of the Internet History Podcast, he was named a 2016 TED Resident. He lives in Brooklyn, New York.

Table of Contents

Intro 1

1 The Big Bang The Mosaic Web Browser and Netscape 7

2 Bill Gates "Gets" The Internet Microsoft and Internet Explorer 38

3 America, Online AOL and the Early Online Services 53

4 Big Media's Big Web Adventure Pathfinder, HotWired and Ads 69

5 Hello, World The Early Search Engines and Yahoo 82

6 Get Big Fast and the Birth of Ecommerce 94

7 Trusting Strangers eBay, Community Sites and Portals 108

8 Blowing Bubbles The Dot-com Era 132

9 Irrational Exuberance The Dot-com Bubble 143

10 Pop! Netscape vs. Microsoft, AOL + Time Warner and the Nuclear Winter 160

11 I'm Feeling Lucky Google, Napster and the Rebirth 182

12 Rip. Mix. Burn. The iPod, iTunes, and Netflix 208

13 A Thousand Flowers, Blooming PayPal AdWords, Google's IPO and Blogs 222

14 Web 2.0 Wikipedia, YouTube and the Wisdom of Crowds 242

15 The Social Networl Facebook 265

16 The Rise of Mobile Palm, BlackBerry and Smartphones 294

17 One More Thing The iPhone 304

Outro 321

Acknowledgments 325

Notes 327

Index 357

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