How to Be an Entrepreneur and Keep Your Sanity: The African-American Handbook & Guide to Owning, Building & Maintaining--Successfully--Your Own Small Business

by Paula McCoy-Pinderhughes

Overview

How to Be an Entrepreneur and Keep Your Sanity is an easy-to-follow business and entrepreneurial guide that answers all your questions about making your small business profitable. Ms. Pinderhughes will teach you how to Beat the Competition with Ease and reveals her secrets to success on important topics such as: How to Make Money with Your Business; How to Choose the Best Business for You; -How to Finance your Business and Bank your Profits for Top Dollar; How to Get the Best Insurance for the Most Profitable Results; How to have a Fool-Proof Plan for Management, Marketing, Publicity & Advertising; How to find the best space for Your Home-Base or Commercial Business; How to How to Build and Expand Your Thriving Web-site Business to an International Market; How to be spiritual, disciplined and determined to succeed.

Product Details

ISBN-13:	9780972751995
Publisher:	Amber Communications Group, Inc.
Publication date:	06/01/2003
Pages:	187
Product dimensions:	6.04(w) x 9.04(h) x 0.41(d)

About the Author

Paula McCoy-Pinderhughes is the former Small Business Editor for Black Enterprise Magazine where she wrote, assigned and edited articles for the "Enterprise (How-To)" section of the international publication. Her contributions advised seasoned business owners on more efficient ways of running their enterprises while at the same time igniting the fire, providing the inspiration and sharing her business knowledge with countless entrepreneurs enabling them to begin the journey of realizing perhaps, a life long dream .

Table of Contents

	About the Author	xiii
	Preface	xv
Chapter 1.	What Is an Entrepreneur?	1
Chapter 2.	The Golden Goal	7
Chapter 3.	Sooo... What's the Big Idea?	11
Chapter 4.	Tick Tock-Tick Tock	13
Chapter 5.	Home Based or Commercial Space?	19
Chapter 6.	Insurance	31
Chapter 7.	Banking	33
Chapter 8.	New Friends On The Block	37
Chapter 9.	From the Ground Up or Ready To Go?	43
Chapter 10.	Franchising	47
Chapter 11.	Size Doesn't Matter Online	53
Chapter 12.	I've Got a Niche!	57
Chapter 13.	Marketing Research	61
Chapter 14.	Target Marketing--I want YOU!	65
Chapter 15.	Setting Yourself Apart	69
Chapter 16.	Branding	73
Chapter 17.	The Price is Right	75
Chapter 18.	Networking the Room	77
Chapter 19.	What Are You Gonna Name It?	81
Chapter 20.	The Competition	85
Chapter 21.	One Size Doesn't Fit All	89
Chapter 22.	What's in your Plan?	93
Chapter 23.	Show Me the Money!	97
Chapter 24.	I.O.U.	107
Chapter 25.	Advertising	109
Chapter 26.	Publicity	115
Chapter 27.	Who You Gonna Call...?	119
Chapter 28.	Mentors	123
Chapter 29.	Opening Day	125
Appendix A.	Business Structures	127
Appendix B.	Financial Resources	131
Appendix C.	Business Resources	135
Appendix D.	The Nation's Top 30 Franchises	143
Appendix E.	Entrepreneurial Workbook	145
Appendix F.	African-American Entrepreneurs Who Have Made a Difference	155
	Index	181
	About the Author	187