How to Be an Overnight Success: Making It in Business

How to Be an Overnight Success: Making It in Business

by Maria Hatzistefanis


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When the skincare company Rodial launched its cult "snake" serum, the press quickly called the business an "overnight success." However, Rodial's founder, Maria Hatzistefanis, had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss shows readers how its success stemmed from sheer hard work, tireless efforts, and a lot of patience. Despite not excelling at school, and being fired from her first job, she dreamed big, worked hard, surrounding herself with the best, took risks, and built her own personal brand, which is now a favorite with celebrities including Poppy Delevingne, Daisy Lowe, and Kylie Jenner. Her book is brimming with good sense and great advice.

Product Details

ISBN-13: 9781529102666
Publisher: Penguin Random House UK
Publication date: 03/01/2019
Edition description: Reprint
Pages: 224
Sales rank: 381,575
Product dimensions: 4.90(w) x 7.70(h) x 0.60(d)

About the Author

Maria Hatzistefanis is a London-based beauty entrepreneur who started her career as a beauty writer before moving to New York where she received an MBA from Columbia Business School. She founded her ground-breaking skincare group, Rodial, in 1999. Maria now runs two brands—Rodial and Nip + Fab—with products selling through 20,000 doors across 35 countries worldwide.

Table of Contents

Introduction: How I became an overnight success ix

1 Getting Started 1

2 I Got Fired - So What's Next? 9

3 Beauty and Brains 15

4 Daily Struggle 27

5 Hiring Smarter People than Me 45

6 Risks that Paid off 55

7 Create Buzz 63

8 Awards, Glamour and Celebrities 73

9 The Kardashian Factor 89

10 Becoming Insta-Famous 103

11 Time for a Designer Collaboration 117

12 Build Your Personal Brand 131

13 Get on the Best-Dressed Lists 149

14 Stay Motivated: Coffee, Sugar and Other Stimulants 161

15 Make it Happen 179

Join the Overnight Success Community 189

Acknowledgements 191

Index 193

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