This book is a rewritten version of Malene Jorgensen's Master's thesis paper, "Individual, Psychological and Interactional: An Examination of Credibility of Corporate Banking Websites from a Psychological Perspective." The book discusses interviews and research conducted by Jorgensen during her time at the University of Copenhagen, when she was researching what people found to be credible elements on corporate banking websites. In this book, Jorgensen presents the study of "the psychology of language use," introduces basic communication theory and explains how each element on a website (color, images, text and layout) is interpreted psychologically by individuals visiting the website. In addition, she discusses what people should consider when creating a corporate website.
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About the Author
"I’ve always had that entrepreneurial spirit, even before I added content strategist, speaker and author to my resume. When I graduated in 2009 with my Master’s degree in hand, I decided to pursue a freelancing career because the idea of working for someone else didn’t entice me – at all. By trade, I am a language psychologist – something I try to put to good use in my many books. During my freelancing years, I learned the ropes of the internet, including everything about hosting, websites, HTML, blogging, monetization and ad-campaigns. And then something clicked for me; I wanted to do my own thing. In 2012, I began writing a business plan without really knowing where it would take me. I continued to work with clients, who were either starting blogs of their own, or trying to keep readership numbers high with engaging content and massive exposure. I always worked on my business on the side, taking what worked with clients into my business and tossed everything else to the side. Slowly, the business plan started to make sense. I knew what I was good at and what my readers enjoyed. Soon, there was no turning back. Today, I continue to write books, share my knowledge and work on my business, One Door Press. I can’t wait to see what you create." ------ In 2013, Malene Jorgensen did a soft launch of her company – One Door Press – which would grow in both Canada and the United States. Within months, the company would enter and expand in 50 additional countries. Her company started as an international publishing company, but with more knowledge, growth, and experience, she grew the company in new directions. Jorgensen owns and operates several websites on the internet as part of her business plan. Her work with start-ups, online content creators and regular bloggers have given her plenty of recognition. She shares her own tips and experiences in her books. She is the Vice President of the Professional Writers Association of Canada, representing the Canadian Prairies. She has also been recognized and nominated in her home country of Denmark at Internet Week Denmark for the “Rethink Award” for her contributions to the online world. She currently runs her international start-up, writes books about her online knowledge, does speaking engagements about the book and online publishing, and works with clients in New York, Miami, Boston and Silicon Valley in San Francisco.