How to Build an Online Business: Australia's Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business

How to Build an Online Business: Australia's Top Digital Disruptors Reveal Their Secrets for Launching and Growing an Online Business

by Bernadette Schwerdt

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Product Details

ISBN-13: 9780730345466
Publisher: Wiley
Publication date: 02/20/2018
Pages: 296
Sales rank: 899,285
Product dimensions: 6.00(w) x 9.00(h) x 0.90(d)

About the Author

BERNADETTE SCHWERDT is the author of the best-selling book Secrets of Online Entrepreneurs and the executive producer of the video series of the same name as featured on The Age and The Sydney Morning Herald websites. She is the founder of the Australian School of Copywriting, and a keynote speaker and advisor to Australia's top corporations in the areas of digital marketing, communications and innovation. Find out more at www.bernadetteschwerdt.com.au

Table of Contents

About the author vii

Acknowledgements ix

Preface: What's your 'pinch of salt'? xi

Introduction: The state of play xvii

Step 1 Mindset 1

How to develop an entrepreneurial mindset

1 Mindset #1: Trust your crazy ideas 3

2 Mindset #2: Take action 15

3 Mindset #3: Look ahead 23

4 Mindset #4: Know what business you're in 39

5 Mindset #5: Know what problem you're solving 47

Step 2 Minimum viable product (MVP) 57

How to create an MVP to launch your startup

6 How to come up with a great business idea 59

7 What is a minimum viable product (MVP)? 69

8 Anatomy of a startup 81

9 How to bumble your way to success 87

Step 3 Momentum 97

How to harness the technical tools to build your online business

10 7 questions to ask before you build your online business 101

11 Open Access, Open Sesame! 115

12 Marketplaces: Disrupting legacy industries 121

13 Software hacks every startup should know about 127

14 How to build an information-based business 137

Step 4 Marketing 145

How to get found, get traffic and get sales

15 Content marketing 149

16 Social influencer marketing 161

17 How to write great headlines that get results 171

18 How to get on page one of Google 179

Step 5 Motivation 193

How to pitch, persuade and influence others to do business with you

19 How to source media coverage for your startup 195

20 How to pitch, present and persuade 203

21 How to prepare a great presentation 209

22 The art and science of business storytelling 229

In closing 245

References 249

Index 251

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