- Black Dog Publishing Company PA
- Publication date:
- Product dimensions:
- 10.60(w) x 8.20(h) x 0.20(d)
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How to Conduct Doctor Dinner Meetings based on 0 ratings. 2 reviews.
Physician surveys continue to show that doctors consider dinner meetings to be a major source of information. It makes sense, since office access to physicians is becoming more and more restricted. Dinner meetings are another avenue of opportunity in pharmaceutical selling. How To Conduct Doctor Dinner Meetings, shows salespeople how to plan, organize, coordinate and conduct dinner meetings, which are a powerful communication vehicle. I highly recommend this book to everyone in pharmaceutical sales.
This is a great book for pharmaceutical sales representatives in today's marketplace. All of the latest data and studies show that doctors prefer to get product information from other doctors, as opposed to sales representatives. This book gives sales representatives a step by step approach to follow in setting up these types of educational meetings. It is a very great selling advantage in today's competitive pharmaceutical market.