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Organizations are increasingly turning to surveys to solve many business-related problems. This book provides those who want to plan organizational surveys with a step-by-step, 'how-to' guide. The authors describe the issues that must be addressed at each step in the process, the advantages and disadvantages that result from many of the choices that must be made, and practical lessons learned from their years of experience in designing and conducting surveys.
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About the Author
In addition to editing this book, Jack Edwards has published two survey books cited in the Recommended Readings section of this chapter. He is currently an Assistant Director in the Office of Applied Research and Methods at the U.S. General Accounting Office, Washington, DC. His prior positions include Chief of the Personnel Survey Branch at the Defense Manpower Data Center and tenured Associate Professor at the Illinois Institute of Technology.
(The opinions expressed in this article are those of the authors and do not necessarily reflect the views of the U.S. General Accounting Office.)
Table of Contents
Organizational Surveys An OverviewIdentifying Survey ContentCreating the Survey, Part One Writing Survey ItemsCreating the Survey, Part Two Response Alternatives, Item Order, Survey Length, and Response BiasesSelecting Survey RespondentsOrganizational Survey AdministrationFielding the SurveyMonitoring and Maximizing Response RatesData ProcessingAnalyzing Data and Interpreting ResultsPresentation of Survey Findings