The success of your business in the information age depends much on how you communicate with clients and visitors. The de facto standard arena that you use to meet with visitors and clients is through written text on the web in the form of emails. But those emails need to be useful, timely, and presented in a way the impress people. They need to help readers achieve their goals.
If you don’t impress clients and prospects with your communication skills then you lose their trust and they will go away and will never come back. You have at most seven seconds to make a good first impression. That is right, 7 seconds only to make a potential customer or client decide if he/she is going to buy something or do business with you. This is because in business, your first impression set the tone for the rest of your relationship with your customers and clients.
This book gives you techniques, standards, rules and procedures of how to write effective emails. It also guide you on how to write business text messages as well as voicemail etiquette guidelines when communicating with customers, clients, work colleagues, and visitors in your business.
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About the Author
Samwel Katambi has been writing technical documents for over eight years. He provides B2B content marketing, web writing, SEO services, and ghost writing. His educational background in computer science has given him broad base from which to approach search engine optimization and web writing. He has worked as an Information Systems Analyst at Saint Augustine University of Tanzania, the leading private university in Tanzania. He currently teaches and instructs people on various information technology subjects. Samwel Katambi also write short stories published at local magazines in Tanzania and is working on his debut novel Alliens of the savanna, to be released in June 2016.