How to Create a Coaching Culture

How to Create a Coaching Culture


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How to Create a Coaching Culture by Ro Gorell, Gillian Jones

Executive coaches Jones and Gorell present core lessons to transition from an organization that uses coaching skills to one that truly creates a coaching culture -- a culture that delivers change and improved business performance. They do not just teach managers how to coach but offer an all-encompassing approach to examining the behavior of the manager and the team member from entry into the organization and throughout the life cycle. A combination of practical tools, assessments, scenarios and case studies, including a framework for evaluating benefits and measuring ROI will equip managers to take action.

Product Details

ISBN-13: 9780749469788
Publisher: Kogan Page, Ltd
Publication date: 06/28/2014
Series: HR Fundamentals Series
Pages: 264
Product dimensions: 6.00(w) x 8.90(h) x 0.80(d)

About the Author

Gillian Jones is co-Managing Director of Emerge, a consulting firm that focuses on organizational and behavioral change, where she specializes in coaching culture strategy.  She has worked as an executive coach and consultant for over 12 years.

Ro Gorell is a change consultant and business coach.  Her business, Ascent2Change Ltd, specializes in helping organizations understand the life cycle of change and how it impacts business performance.

Table of Contents

Preface: How it all began…


PART ONE Fundamentals
01 What is a coaching culture?
Coaching culture defined
Developing a vision for the coaching culture
Reflections, hints and tips

02 Is having a coaching culture important for your organization?
The benefits of a coaching culture
Checklist for action

03 Aligning the coaching culture with organizational strategy: getting the right fit
What is business strategy?
Culture in the context of strategy
Coaching culture: getting the right fit
Coaching as a catalyst for change

PART TWO In practice
04 Creating a coaching culture: the key components

A: Board engagement: marketing the concept
Engaging the board
How to implement: big bang approach or stealth?
Setting the scene
Gaining leverage
Finding a pilot group
Finding other places to penetrate the organization
Benefits and pitfalls
Marketing coaching culture
The coaching culture marketing plan
Planning the marketing activities
Reflections, hints and tips
B: The employee life cycle – In the context of a coaching culture
Getting started
Employee life cycle part one: Induction/on-boarding
Employee life cycle part two: Performance management
Employee life cycle part three: Preparation for next role
Employee life cycle part four: Supporting professional study and development activities
Employee life cycle part fi ve: Return to work
Employee life cycle part six: Exit management – the final stage of the employee life cycle
Reflections, hints and tips
C: Developing coaching capability within the organization
Coaching capability
Internal coaching capability
Internal coaching policy
How to select effective executive coaches
Coaches’ induction
Reflections, hints and tips

05 Planning and developing the right strategy for your organization
A: Creating the desired coaching culture
The importance of a methodical process
B: Identifying measures and Return on Investment (ROI)
What gets measured gets managed
Reflections, hints and tips

06 Measurement tools for evaluating coaching
The difference between evaluation and return on investment
Return on expectation as a measure
Results of the coaching itself
Creating a measurement roadmap – the final piece of the roadmap
Measurement is feedback

07 Conclusion
Discovery and self-insight: What is a coaching culture and developing the vision?
Doing and being: Creating a coaching culture
Know your audience: Board engagement, marketing the concept, the employee life-cycle coaching capability and developing the right strategy
Discover if the destination was worth the wait: Return on investment (ROI) and measurement

Tool 1 Coaching culture health check diagnostic
Tool 2 Coaching culture report
Tool 3 Communication strategy
Tool 4 Coaching environment
Tool 5 Development plan
Tool 6 Pre- and post-course training assessment
Tool 7 Example training needs analysis
Tool 8 Example coaching policy
Tool 9 Application process
Tool 10 Utilizing coaches
Tool 11 Coaching analysis

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