How to Create Profitable New Products

How to Create Profitable New Products

by George Gruenwald

Hardcover(REV)

$49.95

Product Details

ISBN-13: 9780844233536
Publisher: McGraw-Hill Companies, The
Publication date: 09/11/1997
Edition description: REV
Pages: 512
Product dimensions: 7.63(w) x 9.67(h) x 1.52(d)

About the Author

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Table of Contents

    1. Need for Growth and Diversification 2. Why New Products Fail 3. The Hierarchy of New Products 4. Where Do New Products Come From? 5. Another Path to New Products--External Development 6. Corporate Charter 7. Goals--Deciding Where to Go 8. Top Management Support 9. Organizing for New Products 10. A Program to Address New Product Goals 11. The Search for Opportunity--Industry Analysis 12. Targeting--Other Perspectives 13. Input Research 14. Ideation 15. Ideaforms 16. Screening Research

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