How to Do Business in China: 24 Lessons to Make Working in China More Profitable

How to Do Business in China: 24 Lessons to Make Working in China More Profitable

by Nick Dallas

Hardcover

$12.95

Overview

24 vital lessons on steering your business through the world's biggest emerging market

Catapulted onto the world stage by a daring reform agenda, present-day China is the manifestation of an experiment unique in human history. Its astonishing economic ascent and rapidly expanding consumer market has captured the world's attention. Bristling with amazing opportunities which may conceal considerable risks, engaging with China is inescapable for many firms. How to Do Business in China highlights 24 lessons that will facilitate your entry into the burgeoning new economy. Tips on avoiding common mishaps and enhancing your preparedness are outlined. You'll learn the importance of:

  • Understanding and working within the Chinese entrepreneur's unique approach to business
  • Finding reliable partners within China who share your vision
  • Avoiding problems arising from cultural differences-and capitalizing on similarities
  • Skillfully navigating through China's complex bureaucracy
  • Protecting your business from intellectual property rights infringements
  • Negotiating with skill, aplomb, and patience
  • Designing a proactive PR policy to help you lobby for favorable legislation

This explosive and largely untapped marketplace replete with idiosyncrasies is a dominant force shaping the 21st century. How to Do Business in China will sensitize you to the issues as it clearly depicts the challenges ahead.

Product Details

ISBN-13: 9780071597234
Publisher: McGraw-Hill Professional Publishing
Publication date: 06/24/2008
Pages: 128
Product dimensions: 5.00(w) x 8.10(h) x 0.70(d)

About the Author

Nick Dallas, PhD, is a China-watcher and well-traveled current affairs enthusiast with a multidisciplinary background. He is currently the national sales manager of McGraw-Hill Australia's professional trade division.

Table of Contents


How to do business in China     1
Better read than dead     5
China is not a monolithic market     9
Get the cultural stuff right     13
Find the right partner     17
Don't expect a level playing field     21
Look before you leap     25
Have a vision     29
Analyze things in multidimensional and paradoxical framewors     33
Expect setbacks, have a plan B     37
PRC (Patience, Relationship, Contract)     41
Kiss cadres, but embrace customers     45
Protect your crown jewels     49
Chinese negotiating style     53
Mandarin is king     57
Have a realistic business plan     61
Observe the local rules and regulations     65
Investigate diaspora links     69
Guanxi is part of the story     73
Perform thorough risk analysis     77
The key business challenges remain the same     81
Have a proactive government PR policy     85
Never assume anything     89
Enjoy the learning experience     93
Just do it!     97
Sources and suggested readings     103
The McGraw-Hill Mighty ManagersHandbooks     107

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