Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners.How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. And it provides practical steps that professionals can take to engage young people and drive forward – with more effectiveness and legitimacy – their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, in consideration of the changing nature of the sustainability space.
About the Author
Nicolò Wojewoda is a global organizer, committed to leaving a more sustainable world as the legacy of his generation. He is currently a climate change campaigner in the European team of 350.org. He has led and initiated youth projects and organizations over the past nine years in Europe and then globally, building meaningful partnerships with non-profit organizations, business leaders, and policy-makers. Recently, he has coordinated a youth-led coalition of 100 partner organizations towards the UN summit on sustainable development, and organized a global consultation to draft a manifesto on democracy and sustainable development. He lives in London, UK.
Table of Contents
About the authorAbstractPreface1. Why engage with young people?2. Who are young people anyway?2.1 Social customers * 2.2 Future intrapreneurs * 2.3 Impact partners3. Youth engagement – how to do it right 4. The next frontierAcknowledgementsReferencesFurther reading