Entering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority is a must-read for professionals, business owners, managers, and anyone else considering growing their business in the untapped market of developing countries. An expert in marketing in developing economies, Samli equips readers with proven techniques and practices to uncover and realize profitable opportunities. Extremely practical, he also offers insight into the following: Initiating your global strategy, Determining the best way to enter the market, Establishing Pricing Strategies, Monitoring results, and much more!
|Edition description:||New Edition|
|Product dimensions:||5.92(w) x 9.54(h) x 0.67(d)|
About the Author
A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.
Table of Contents
Preface. Introduction. 1. The Second Wave of Globalization. 2. What Small and Medium Size Enterprises Have to Offer International Markets. 3. Market Behavior and Consumer Needs. 4. Negotiations and Segments. 5. Partnering for Profit. 6. Alliances, Strategic and Otherwise. 7. Product and Services Offering. 8. Reaching the Consumer Physically. 9. Moving the Merchandise and Passing the Word. 10. The Value of Products and Services. 11. Adjusting the Strategy to Poorer Markets. 12. An Independent Entity. 13. The Fairness Doctrine and A Sustainable Partnership. 14. Monitor, Monitor, Monitor. 15. The Future Outlook. Postscript. Index.