How to Enter and Succeed in Developing World Markets

How to Enter and Succeed in Developing World Markets

by A. Coskun Samli

Hardcover(New Edition)


Product Details

ISBN-13: 9780538726986
Publisher: Cengage Learning
Publication date: 02/01/2003
Edition description: New Edition
Pages: 216
Product dimensions: 5.92(w) x 9.54(h) x 0.67(d)

About the Author

A research professor of marketing and international business at University of North Florida, A. Coskun Samli earned his bachelor's degree from Istanbul Academy of Commercial Sciences, his MBA from the University of Detroit, and his Ph.D. from Michigan State University. He is a distinguished fellow in the Academy of Marketing Science and past chairman of the board of governors. He has written more than 250 articles and 13 books.

Table of Contents

Preface. Introduction. 1. The Second Wave of Globalization. 2. What Small and Medium Size Enterprises Have to Offer International Markets. 3. Market Behavior and Consumer Needs. 4. Negotiations and Segments. 5. Partnering for Profit. 6. Alliances, Strategic and Otherwise. 7. Product and Services Offering. 8. Reaching the Consumer Physically. 9. Moving the Merchandise and Passing the Word. 10. The Value of Products and Services. 11. Adjusting the Strategy to Poorer Markets. 12. An Independent Entity. 13. The Fairness Doctrine and A Sustainable Partnership. 14. Monitor, Monitor, Monitor. 15. The Future Outlook. Postscript. Index.

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