How to Evaluate and Improve Your Marketing Department

How to Evaluate and Improve Your Marketing Department

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Overview

How to Evaluate and Improve Your Marketing Department by Keith Sparling, Gerald Earls

Is your marketing department producing the results you want? Here are the tools you need to identify and diagnose flaws in your marketing program -- and the means to correct them. You'll find forms, checklists, and questionnaires you and your staff can use to overhaul your marketing operations -- and ensure that your products and services attain maximum exposure and sales.

Product Details

ISBN-13: 9780844232010
Publisher: NTC Publishing Group
Publication date: 03/01/1992
Pages: 352
Product dimensions: 9.06(w) x 11.42(h) x (d)

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