About the Author
Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.
I was born in London, England. It was raining.
After fifteen years of studying Latin I decided to go into advertising.
My first job was as an apprentice at an advertising agency called Graham and Gilles. I changed the water pots for the art directors (they painted layouts with watercolours in those days) and made them tea. This was before magic markers. This was even before rubber cement—I’m that old.
It was raining. It was always raining, and I was watching my favourite programme at the time— 77 Sunset Strip. I said, “Ah, sun, palm trees, women.” My dad gave me a one-way ticket.
Read an Excerpt
Excerpted from "How to Get Ideas"
Copyright © 2007 Jack Foster.
Excerpted by permission of Berrett-Koehler Publishers.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Table of Contents
Introduction: What Is an Idea? 1
Ten Ways to idea-Condition Your Mind 12
Have Fun 15
Be More Like a Child 25
Become Idea-Prone 35
Visualize Success 51
Rejoice in Failure 59
Get More Inputs 67
Screw Up Your Courage 83
Team Up with Energy 93
Rethink Your Thinking 101
Learn How to Combine 117
A Five-Step Method for Producing ideas 129
Define the Problem 131
Gather the Information 145
Search for the Idea 157
Forget about It 165
Put the Idea into Action 173
About the Author 211
About the Illustrator 213
Most Helpful Customer Reviews
Ideas are not only the cornerstone of artistic expression and capitalist pursuit; ideas are also the basis of freedom. So right there you have 3 reasons to get this book. Any thing that breeds ideas (good or bad) is valuable. Good job Jack and Larry!
Before I read it, I thought the title presumptuous if not over-promising. But as I paged through it, I could tell the author had taken the problem to heart and had found ways to break down the wall that often separates from us from our own ideas.
Outstanding! It should be required reading for anyone in business as well as in the creative community. I've retired from a successful life in advertising and commercial production as well as a director and producer of features and television. But, had this book been available then, I would have purchased copies for every client, studio executive, business manager, accountant, lawyer or anyone who simply wanted the freedom to think creatively. Foster's book is simple, direct, focused, entertaining and endlessly rewarding. Just buy it!
o boy o boy o boy, how about this for a book! it does what it says it will do, it will teach how to get an idea about almost anything at all, whatever you're dealing with even if what you're dealing with is the game of life. o boy!
Mr. Foster's book is an inspiring work that will make you realize that you are amazing creative.
Sometimmes you come across a book that is so inspiring it changes your way of thinking forever. Foster's book is such a book. It is not about ideas, it is about living
I received this book as a Christmas present, and instead of watching the football game I wanted to watch, I made the mistake of starting to read this book, and I could not, repeat, could not, put it down, it is that good. Oh, my, what a firecracker of a book.