How to Get the Best Advertising from Your Agency

How to Get the Best Advertising from Your Agency

by Nancy Salz


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Product Details

ISBN-13: 9780070310490
Publisher: McGraw-Hill Higher Education
Publication date: 03/28/1998
Product dimensions: 6.00(w) x 1.25(h) x 9.00(d)

Table of Contents

Chapter One - The Real Power Behind Great Advertising
Chapter Two - What Makes Agencies Tick? The Organization
Chapter Three - What Makes Agencies Tick? The People
Chapter Four - The Collaborative Teamwork Relationship: What It is and Why It
Produces the Best Advertising
Chapter Five - What It Takes to Get the Best
Chapter Six - The Collaborative Teamwork Relationship: Seven Steps to Establish It
Chapter Seven - How to Get Things Done: A Guide to Day-to-Day Management
Chapter Eight - Getting the Creative Process Off on the Right Foot
Chapter Nine - How to Review Advertising - Even if You Don't Know a Good Idea
When You See One
Chapter Ten - The Approval Process
Chapter Eleven - Working as a Team During Television, Radio, and Print Production
Chapter Twelve - A Personal Contract for Team Members
Case Histories - Analysis and Solutions
Appendix - The 1993 Salz Survey of Advertiser -- Agency Relations

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