How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

How to Get Your Message Out Fast & Free Using Podcasts: Everything You Need to Know About Podcasting Explained Simply

by Jenny Sue Mark

Paperback

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Product Details

ISBN-13: 9781601381200
Publisher: Atlantic Publishing Company FL
Publication date: 04/30/2011
Pages: 288
Product dimensions: 6.00(w) x 8.90(h) x 0.70(d)

Table of Contents

Introduction 9

What is Podcasting? 10

What You Should Learn From This Book 19

Chapter 1 Choosing a Subject 21

What is the Goal? 22

What Niche Does It Fill? 30

Promotional Planning 35

Chapter 2 The Podcast Structure 43

Length 43

Intros and Outros 46

Release Schedule 47

Podfading 48

Scripting 49

Chapter 3 The Studio 55

Things to Think About When Choosing a Studio 56

Budget Studios 59

Microphone Terminology 63

Microphone Types 65

Microphone Pick-up Patterns 68

Other Important Microphone Features 70

Choosing a Microphone 72

Headphones 73

Choosing a Computer 76

Optional Equipment 78

Chapter 4 Recording and Editing Software 81

GarageBand 82

Audacity 82

For the Pros 83

File Formats 83

File Quality 88

Chapter 5 Your First Recording 95

Preparation Work 96

How to Speak into a Microphone 96

Recording 98

Chapter 6 Post-production 109

GarageBand 109

Audacity 123

Chapter 7 How the Internet Works 129

What a Server Does 131

Choosing a Server 133

There is No Such Thing as a Free Lunch 140

DNS 141

Chapter 8 RSS Files 143

A Sample RSS Feed 144

Delving a Little Deeper 146

Other Important Tags in a Podcast Feed 150

iTunes-specific Tags 153

RSS Feed Building Software 156

A Few Last Words 157

Chapter 9 Publishing Your Podcast 159

UsingPodbean.com 160

Self Hosting: Using WordPress & Blubrry Powerpress 163

Chapter 10 Monetizing the Podcast 171

Donations 171

Advertising 175

Ad Networks and Affiliate Programs 184

Direct Sales 187

RSS Perks 191

Chapter 11 Marketing Your Podcast 193

SEO 194

Page Ranks 201

Paid Advertising 203

Chapter 12 Legal issues Facing Podcasters 205

Making the Lawyers Happy 205

Public Domain 207

Fair Use 208

Satire and Parody 211

Publicity and Privacy Rights 213

Trademarks 214

Choosing a License 217

Chapter 13 Video Podcasting 223

Apple iMovie 224

VideoSpin and VirtualDub 233

Conclusion 239

Appendix A RSS Tags 241

Appendix B Useful Services for Your Podcast 245

Appendix C Useful Programs 247

Appendix D GarageBand Sound Enhancements 251

Appendix E Audacity Sound Enhancements and Special Effects 255

Generated Effects 255

Enhancements 256

Glossary 261

Bibliography 281

Author Biography 283

Index 285

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