To succeed in business today, an individual must be smart, competitive, resilient, tenacious, and fearless. In short, he or she needs a good, old-fashioned backbone. In How to Grow a Backbone, Susan Marshall, a top business consultant and former executive, outlines skills that readers can develop and perfect to become stronger, more confident, and more influential on the job. Using straight talk laced with wry humor, the author draws upon actual business situations from a variety of companies and industries to show how a strong backbone can change not only the outcome of the situation, but also how one is perceived.
|Publisher:||McGraw-Hill Professional Publishing|
|Product dimensions:||5.90(w) x 9.10(h) x 0.05(d)|
About the Author
Business consultant Susan Marshall has held positions in advertising, marketing, employee development, and general management.
Most Helpful Customer Reviews
Marshall has written an exceptional book, a smart and practical book that reflects a very intelligent and perceptive grasp of business action and the people who are the action-eers. People run businesses and businesses are only as good as the people that run them. ¿How To Grow A Backbone¿ is at once very revealing and very familiar. We will all find ourselves somewhere in this book.....for better or worse. We may smile or grimace at the unerring precision with which Marshall cuts straight to the bone, through all the usual fat, and shows us how much backbone we really have, I really have, you really have. Most important, she shows us how to grow what we¿re missing. Every CEO should read this book and then issue it to his staff, to everyone on the staff including the mail boy and the sweeper. If that CEO is big enough, smart enough (and secure enough) to encourage, to allow, to require, to inspire, his people to grow backbone, that boss will have one hell of a spinning business. Action, forward motion, innovation and fun the way business should be fun, going a mile a minute, breaking through. Everyone who dreams of being more than they are, or of being a CEO, should quit dreaming and dig into this book. This is no 'guru magic' that pumps you up for a week, this is the answer for anyone who has the courage to try to be what he or she can be. Miss Marshall will show you the way. 'How To Grow A Backbone' is a lean, no nonsense bible for the feint of heart who want to grow the lion inside them. It's more than a business book. Everyone who hears their Jiminy Cricket whispering, you could have, you should have, why didn't you?, anyone who wants to know how to grow the seeds of character we all possess, who wants to be somebody, has to read 'How To Grow A Backbone'. WARNING: Read only if you want to be better than you are. Jack Quinn, veteran Entrepreneur/CEO, Career Counselor from Toms River, NJ