How to Grow When Markets Don't

How to Grow When Markets Don't

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How to Grow When Markets Don't 5 out of 5 based on 0 ratings. 1 reviews.
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Leaders of established companies are now finding it harder to earn additional revenue. Authors Adrian Slywotzky and Richard Wise say managers must realize that the old reliable revenue sources - brand extensions, mergers, international growth - just aren¿t panaceas any more. The answer, they say, is 'demand innovation.' That means proactively making business more efficient for your suppliers upstream and your customers downstream. The authors bolster their argument with detailed, relevant case studies involving the likes of Cardinal Health, GM¿s OnStar, Virgin, Johnson Controls and many more. The case studies mostly manage to avoid the breathy, laudatory treatment that is virtually de rigueur when consultants write about their corporate subjects. The authors¿ 'invisible balance sheet' concept is useful. They also provide seven immediate steps companies can take to improve earnings, even if they can¿t create fresh revenue streams. Because this book offers practical applications, as well as theoretical strategic insights, we recommends it to managers in established companies.