How to Import Wine: An Insider's Guide

How to Import Wine: An Insider's Guide

by Deborah M Gray

Paperback(Second Edition, Second edition)

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Overview

Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials.
Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.

Product Details

ISBN-13: 9781935879404
Publisher: Board and Bench Publishing
Publication date: 10/15/2018
Edition description: Second Edition, Second edition
Pages: 304
Sales rank: 1,085,638
Product dimensions: 6.90(w) x 8.90(h) x 1.00(d)

About the Author

Deborah M. Gray is a wine importer who has worked with distributors throughout the United States, conducted wine dinners and tasting, and spoken at wine festivals, and on radio and television. She lives in southern California.

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