Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials.
Drawing on her real-world experience of these new dynamics, Deborah M. Gray provides essential tools for the establishment of a progressive US wine importing business. As in her first book, she details the critical considerations in branding, packaging, pricing, licensing and regulations, shipping, warehousing, marketing, and more. The book is filled with specific examples of importing triumphs and failures, with particular interest paid to arguably the most important element of business success: acquiring and maintaining effective distribution.
|Publisher:||Board and Bench Publishing|
|Edition description:||Second Edition, Second edition|
|Product dimensions:||6.90(w) x 8.90(h) x 1.00(d)|
About the Author
Deborah M. Gray is a wine importer who has worked with distributors throughout the United States, conducted wine dinners and tasting, and spoken at wine festivals, and on radio and television. She lives in southern California.
Most Helpful Customer Reviews
This is incredibly useful book for anybody considering importing wine in the USA. For example, maybe you just got back from a tour of small Italian towns and tried some fantastic wines and thought to yourself, "I'll bet I could make some money selling these back home." After reading this book, you'll have an overview of the challenges and work involved, how to avoid common first-timer mistakes, and an overview of how to effectively navigate each step along the way. Ms. Gray draws on long experience in importing and consulting to offer a concise description of the steps a would-be importer should take including building a portfolio, the 3-tier system, packaging and licensing requirements, and finding a distributor. Even a chapter about options for shipping containers. The style is lively and each chapter concludes with a "life-lesson" drawn from the author's experience. The book is thorough without being over-technical (it is an introduction) and should be the first resource examined by anyone thinking of trying a hand at importing wine.
When I was looking to become an importer there were lots of books to chose from, and I was lucky enough to pick this one. It is straight forward, easy to read and understand, and you come away with an extremely good insight into the business. I highly recommend it. There's not only a great deal of common sense, but information built on experience. I'm trying to think of some downsides, but I can't.