This new case study examines supply chain issues faced by food retailers as consumers demand greater variety, more fresh produce, and year-round access to exotic products--ranging from Fair Trade coffee from Bali to fresh-cut roses from Kenya. It discusses what managers must do to manage increased supply chain complexity, use real-time data more effectively, forecast and model more accurately, and make better decisions when the cost of mistakes can be catastrophic. Throughout, it focuses on realistic issues and challenges, offering exceptional value to both students and practitioners. Authors: Tom McNamara, ESC-Rennes; Erika Marsillac, Old Dominion University.
|Series:||Pearson Cases in Supply Chain Management and Analytics|
|Sold by:||Barnes & Noble|
|File size:||170 KB|
About the Author
Chuck Munson is a tenured Full Professor of Operations Management at Washington State University. His Ph.D. and MSBA in operations management, as well as his BSBA summa cum laude in finance, are from Washington University in St. Louis. He also worked for three years as a financial analyst for Contel Telephone Corporation. For two years, he served as Associate Dean for Graduate Programs in Business at Washington State.
Munson serves as a senior editor for Production and Operations Management, and he serves on the editorial review board of four other journals. He has published more than 20 articles in multiple journals, including Production and Operations Management, Decision Sciences, Naval Research Logistics, IIE Transactions, European Journal of Operational Research, Journal of the Operational Research Society, Annals of Operations Research, European Journal of Information Systems, Interfaces, Business Horizons, and International Journal of Procurement Management. His major awards include being a Founding Board Member of the Washington State University President’s Teaching Academy (2004); winning the WSU College of Business Outstanding Service Award (2009 and 2013), Research Award (2004), and Teaching Award (2001); and being named the WSU MBA Professor of the Year (2000 and 2008).