How to Make Real Money in Second Life: Boost Your Business, Market Your Services and Sell Your Products in the World's Hottest Virtual Community by Robert Freedman
SIGN ON. SAY HELLO.
START MAKING MONEY.
With a population in the millions and a monthly growth rate of 20 percent, Second Life® is a virtual 3-D world bursting with opportunities in areas like real estate, legal practice, and marketing, corporate connections, and people just like you. This all-in-one guide will show you, step by step, how to use Second Life as an alternative marketplace. Learn how to:
Robert Freedman is president of the American Society of Business Publication Editors, a national association for advancing the professionalism of business and trade, and is also senior editor of REALTOR® Magazine.
Table of Contents
Introduction: Welcome, Bewildered Traveler vii If You Haven't Heard About Second Life, You Will, So What's It All About? 1 Time to Hang Your Shingle 3 What Kind of Shingle Should You Hang? 6 The Basics, or Why People Take Their Second Chance on Second Life So Seriously 11 How You Get to This Point 14 What Do You Need To Know, and Why Do You Need to Know It? 17 Separating Yourself from Your Avatar 21 Avoiding the Third Rail of Second Life: First Steps 25 Don't Expect Too Much 26 Don't Take Away the Fun 31 A Few Words About Markets, the Law, Labor, and Banks 41 Second Life's Three Markets: Currency, Real Estate, and Equities 42 A Note on the Legal Status of Anything You Create in Second Life 45 A Quick Word on the Platform's Labor Market 47 Yes, There Are Banks 52 A Look at Some Test Models 55 The Anti-Cool Approach, Or How An Accounting Firm Becomes Hip 56 Attorney Business Development in a New Key 60 Taming the Wild West in Real Estate 64 They "Saw it in Second Life": The Real Estate Bridge from in-World to Your World 72 NotYour Teenager's Web: Leveraging the Platform to Create Pure Escapism 74 Social Internet 3.0 in 3-D Space 77 Giving Universal Design a Whole New Meaning 81 With Promo Blast, Marketing Floodgates Open 84 The Starting Point for You 91 The Bottom Line 97 Putting It All Together: One Sample Approach 98 What Harvard Business Review Thinks of All This 107 Is a Tax Audit in Your Future? 127 Ownership Vs. Terms of Service 137 Selected Second Life Early Adopters 201 Selected Second Life Development and Marketing Consultants 207 Notes 211 Index 221 Acknowledgments 229