How to Measure Attitudes / Edition 1 available in Paperback
- Pub. Date:
- SAGE Publications
This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.
About the Author
Carol Fitz-Gibbon initiated the A-Level Information System in 1983 and was Director of the Curriculum, Evaluation and Management Centre from 1989-2003 and Professor of Education at Durham from 1996-2003. She has a continuing interest in cross-age tutoring and Reforms as Experiments in an active retirement.
Table of Contents
An Introduction to the Measurement of Attitudes and Attitude ChangeEssential Preliminary QuestionsSelecting from Among Alternative Approaches to Collecting Attitude InformationFinding an Existing MeasureDeveloping Your Own Measures QuestionnairesDeveloping Your Own Measures Attitude Rating ScalesDeveloping Your Own Measures InterviewsDeveloping Your Own Measures Written ReportsDeveloping Your Own Measures Observation ProceduresDeveloping Your Own Measures Sociometric InstrumentsValidity and Reliability of Attitude InstrumentsSummarizing, Analyzing and Displaying the Data