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SAGE Publications
How to Measure Attitudes / Edition 1

How to Measure Attitudes / Edition 1


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How to Measure Attitudes / Edition 1

This edition of How to Measure Attitudes draws on examples from a broader range of disciplines and professions than the first edition. It helps novice evaluators with the difficult task of assessing whether the affective and attitude objectives of a program have been met. The most commonly used attitude measures are described and sources of existing measurement instruments are listed. If no existing instrument is appropriate, step-by-step instructions are given enabling readers to construct their own. Methods for analyzing and reporting attitude data are also included.

Product Details

ISBN-13: 9780803931312
Publisher: SAGE Publications
Publication date: 12/01/1987
Series: CSE Program Evaluation Kit Series , #6
Edition description: 2nd ed
Pages: 192
Product dimensions: 5.50(w) x 8.50(h) x (d)

About the Author

Carol Fitz-Gibbon initiated the A-Level Information System in 1983 and was Director of the Curriculum, Evaluation and Management Centre from 1989-2003 and Professor of Education at Durham from 1996-2003. She has a continuing interest in cross-age tutoring and Reforms as Experiments in an active retirement.

Table of Contents

An Introduction to the Measurement of Attitudes and Attitude Change
Essential Preliminary Questions
Selecting from Among Alternative Approaches to Collecting Attitude Information
Finding an Existing Measure
Developing Your Own Measures
Developing Your Own Measures
Attitude Rating Scales
Developing Your Own Measures
Developing Your Own Measures
Written Reports
Developing Your Own Measures
Observation Procedures
Developing Your Own Measures
Sociometric Instruments
Validity and Reliability of Attitude Instruments
Summarizing, Analyzing and Displaying the Data

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