How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

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Overview

How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune by Kim Baker, Sunny Baker

Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.

Product Details

ISBN-13: 9780471551935
Publisher: Wiley
Publication date: 04/28/1992
Pages: 336
Product dimensions: 7.07(w) x 9.94(h) x 0.89(d)

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