How to Reach Baby Boomers

How to Reach Baby Boomers

by Bill Easum


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How to Reach Baby Boomers by Bill Easum

Now churches can effectively attract and integrate members of the baby boom generation--whose needs are not being met by traditional congregations.

This third book in Abingdon's Effective Church Series shows how to incorporate baby boomers--persons aged 26 to 46--in the life of the congregation. Easum proposes that baby boomers can be reached and brought into the Christian faith and its institutions only as pastors and leaders help them move from a life-style of self-fulfillment to one of self-denial for the causes related to the ministry of Jesus Christ. He offers appropriate leadership styles, programs, and preaching that will appeal to baby boomers and meet their specific needs. Throughout the book, Easum carefully forces decisions about the tensions that exist between entertainment and proclamation, content and application, mind and heart. (1991)

Product Details

ISBN-13: 9780687179282
Publisher: Abingdon Press
Publication date: 12/28/1991
Series: Effective Church Series
Pages: 143
Product dimensions: 5.29(w) x 8.52(h) x 0.46(d)

About the Author

Bill Easum is President of The Effective Church Group, a church consulting and coaching firm. One of the most widely sought advisers on congregational health and vitality in North America, he has over 30 years of congregational experience, with approximately 25 years' experience as a pastor. One of the most respected voices on emerging forms of ministry and congregational life, he is the author of several books, including Unfreezing Moves, Put On Your Own Oxygen Mask First, Go Big!, (with Bil Cornelius), and Ministry in Hard Times (with Bill Tenny-Brittian), and Preaching for Church Transformation, all published by Abingdon Press.

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