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How to Run a Dog Business: Putting Your Career Where Your Heart Is
     

How to Run a Dog Business: Putting Your Career Where Your Heart Is

by Veronica Boutelle
 

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The demand for skilled dog trainers, dog walkers, pet sitters, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you'll need more than dog expertise-you'll need business savvy as well. Veronica Boutelle, the industry's top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need

Overview

The demand for skilled dog trainers, dog walkers, pet sitters, and dog daycare and boarding operators has never been greater. But, to succeed in these fields, you'll need more than dog expertise-you'll need business savvy as well. Veronica Boutelle, the industry's top consultant, writes for the non-business savvy dog pro, sharing the detailed information you need to start, operate, and prosper in the dog world in clear, easy-to-read language. This second edition, incorporating Veronica's ten years of experience helping dog pros succeed, included additional advice on packaging services, setting policies, and avoiding burnout, an expanded marketing chapter and resources section, and two entirely new chapters covering online marketing and developing the perfect staff. Learn how to: Analyze your market, set prices, and market your services. Determine what licenses, insurance, and professional affiliations you need. Create systems to streamline your business and avoid burnout. Establish sound business practices to make your business run smoothly, keep you profitable, and balance your work and private life.

Product Details

ISBN-13:
9781617811364
Publisher:
Dogwise Publishing
Publication date:
03/28/2014
Pages:
173
Sales rank:
350,938
Product dimensions:
6.20(w) x 9.20(h) x 0.40(d)

Meet the Author

Veronica Boutelle, MA Ed., CTC, is the former Director of Behavior and Training at the San Francisco SPCA. Through her business, dogTEC, she teaches sold-out seminars and consults one-on-one with dog professionals. She writes a column for the "APDT Chronicle of the Dog" and is a sought-after speaker at conferences and dog training schools across the county. She lives with her husband and two dogs surrounded by wildlife in Sixes, Oregon.

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