How to Run a Thriving Business: Strategies for Success & Satisfaction

How to Run a Thriving Business: Strategies for Success & Satisfaction

by Ralph Warner


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Product Details

ISBN-13: 9781413301045
Publisher: NOLO
Publication date: 11/09/2004
Pages: 368
Product dimensions: 7.00(w) x 9.00(h) x 1.00(d)

About the Author

Ralph  Warner is widely recognized as a pioneer of the do-it-yourself law movement, Warner founded Nolo with Ed Sherman in 1972. He began publishing do-it-yourself law books written by him and his colleagues after numerous publishers rejected them. Warner holds a law degree from Boalt Hall School of Law at the University of California at Berkeley and an undergraduate degree from Princeton.


Table of Contents

I. Introduction
1. Build a Meaningful Business
2. Choose a Business You Care About
3. Understand How You Make a Profit
4. Start on a Shoestring
5. Get and Keep a Competitive Edge
6. Innovate Now and Forever
7. Target Your Customers
8. Market Your Business Creatively
9. Hire and Keep Good People
10. Drive a Modest Car
11. Don't Work Long Hours
12. Learn to Live With Luck
13. Pay Your Bills Early
14. Embrace Your Best Competitors
15. Don't Buy a Franchise
16. Sell Services, Not Goods
17. React Quickly to Bad News
18. Run a Cheerful Business

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