How to Secure Sponsors Successfully, 3rd Edition Revised: Funding for Events

How to Secure Sponsors Successfully, 3rd Edition Revised: Funding for Events

by Roberta Vigilance
How to Secure Sponsors Successfully, 3rd Edition Revised: Funding for Events

How to Secure Sponsors Successfully, 3rd Edition Revised: Funding for Events

by Roberta Vigilance

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Overview

Have you got lots of great ideas for your event but need extra funding to make them a reality? This is where event sponsorship steps in. A sponsor can provide hard cash and in-kind resources, such as audiovisual services or catering. But, naturally, you have to offer them something in return. Launching an event can be a costly endeavor: you are likely to find that your own budget is lacking the necessary resources. In such case to secure sponsors might be the only way to ensure its full success. The task is far from easy - if unprepared, you may reach lots of business and receive no response. How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events will show you how to secure sponsors easily and the process can be repeated time and time again.


Product Details

ISBN-13: 9781642548792
Publisher: Vigilance Style & Grace
Publication date: 03/23/2020
Pages: 120
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

About the Author

Roberta had an event budget of $0 to plan events when, in 1999, she established an event planning company to help emerging talents gain connection and visibility in the entertainment industry. She leveraged her background in B2B and B2C sales, and taught herself how to sell her events to companies. During her process of seeking money, Roberta learned about the word sponsorship but did not learn the process. After trial and error, she learned what to say and secured sponsors for all of her events. Roberta events' sponsors span the gamut from Coca-Cola and Rite Aid to Tommy Hilfiger and Adidas. Roberta's strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative sponsorship professional front-runner around the globe. Roberta advises clients that want success in sponsorship and is the author of the book editions 'How To Secure Sponsors Successfully.'

Table of Contents

UNDERSTANDING

  • Get Rid Of These 7 Misconceptions
  • About Event Sponsorship
  • How Sponsors Save Money On Events
  • How Sponsors Increase Event Profit

COMMUNICATING

  • Sponsorship Terms To Know
  • Common Benefits Sponsors Look For
  • Finding The Value Of A Benefit
  • Targeting The Right Sponsors
  • Where To Find Sponsors
  • When To Contact Sponsors

EVALUATING

  • VMFESS

SELLING

  • Create The Sponsorship Fee
  • Gain On The Sponsorship Fee
  • Sponsorship Proposal Categories
  • What To Include In Your Sponsorship Proposal
  • Example 1 Sponsorship Proposal
  • Example 2 Sponsorship Letter
  • 15-Second Pitch To Gatekeepers And Sponsors
  • Scales For Measuring Activation
  • After You Close

COACHING

  • Find Your Event Clarity

RECOMMENDATION & ADVICE

  • Find These Companies & Professionals

TAKE ACTION

  • To-Do Check List

FUN QUIZ

SPONSOR CONTACT SHEET

CONCLUSION

  • Closing Thoughts

BONUS BOOK

  • Step-By-Step Guide To Planning A Sponsored-Event

ABOUT THE AUTHOR

REQUEST SPONSORSHIP REWARD PROGRAM

  • Reward Program - $5.00 (five dollars) from each purchase goes toward the Sponsorship Reward Program to sponsor events that are planned by book buyers of only this edition.
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