How To Secure Sponsors Successfully

How To Secure Sponsors Successfully

by Roberta Vigilance

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Overview

How To Secure Sponsors Successfully helps to build relationships and establish win-win partnerships between events and sponsors. Success Guarantee!

Chapters
UNDERSTANDING
~ Get Rid Of These 7 Misconceptions
~ About Event Sponsorship
~ How Sponsors Save Money On Events
~ How Sponsors Increase Event Profit
COMMUNICATING
~ Sponsorship Terms To Know
~ Common Benefits Sponsors Look For
~ Finding The Value Of A Benefit
~Targeting The Right Sponsors
~ Where To Find Sponsors
~ When To Contact Sponsors
SELLING
~ Create The Sponsorship Fee
~ Sponsorship Proposal Categories
~ What To Include In Your Sponsorship Proposal
~ Example Sponsorship Proposal
~ After You Close
FUN QUIZ
SPONSOR CONTACT SHEET
CONCLUSION
~ Closing Thoughts
ABOUT THE AUTHOR
ORDER BULK & PERSONALIZED COPIES
ACKNOWLEDGEMENTS

Product Details

ISBN-13: 9781078790260
Publisher: Barnes & Noble Press
Publication date: 03/25/2020
Pages: 64
Product dimensions: 6.00(w) x 9.00(h) x 0.31(d)

About the Author

Over the course of three decades, Roberta Vigilance has gained extensive B2B (Business to Business) and B2C (Business to Consumer) sales experience and has spent more than 20 of those years in the event sponsorship space selling events to sponsors and teaching sponsorship seekers how to secure sponsors for events. Roberta had an event budget of $0 to plan events when, in 1999, she established her event planning company. Self-taught, after the word sponsorship came into her realm but not the process, she learned the language and steps that are needed to secure sponsors for events, and secured corporate to local sponsors for all of her events. As a result, Roberta closed and saved her company hundreds of thousands of US dollars in sponsorship. Her events’ sponsors span the gamut from Rite Aid and Tommy Hilfiger Jeans to Adidas and CocaCola. Roberta strategic problem-solving, ingenuity, and inquisitive nature have all learned her the reputation as an innovative sponsorship industry frontrunner around the globe. Roberta was born and is located in the United States of America and was raised in Guyana, South America, and loves music. Roberta teaches a sponsorship training course and consults both sponsors and sponsorship seekers.

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