How To Secure Sponsors Successfully: The Fundamentals Of Event Sponsorship:

How To Secure Sponsors Successfully: The Fundamentals Of Event Sponsorship:

by Roberta Vigilance

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Overview

The rule of thumb in sponsorship, as with any other business transaction, is for your sponsor to make a positive (tangible or intangible) gain on the sponsorship fee.

ROI (Return On Investment) is a term that's casually used to mean the profit (gain) your sponsor receives on the sponsorship fee; however, profit, roi, and roo are not the same. Each one has a specific formula, function, and return which you'll learn in How To secure Sponsors Successfully: The Fundamentals Of Event Sponsorship.

Chapters
UNDERSTANDING
~ Get Rid Of These 7 Misconceptions
~ About Event Sponsorship
~ How Sponsors Save Money On Events
~ How Sponsors Increase Event Profit
COMMUNICATING
~ Sponsorship Terms To Know
~ Common Benefits Sponsors Look For
~ Finding The Value Of A Benefit
~ Targeting The Right Sponsors
~ Where To Find Sponsors
~ When To Contact Sponsors
SELLING
~ Create The Sponsorship Fee
~ Gain On Sponsorship Fee
~ Sponsorship Proposal Categories
~ What To Include In Your Sponsorship Proposal
~ Example 1 Sponsorship Proposal
~ Example 2 Sponsorship Letter
~ 15-Second Pitch To Gatekeepers And Sponsors
~ Scales For Measuring Activation
~ After You Close
RECOMMENDATION & ADVICE
~ Find These Companies & Professionals
FUN QUIZ
SPONSOR CONTACT SHEET
CONCLUSION
~ Closing Thoughts
ABOUT THE AUTHOR
PERSONALIZED COPIES & BULK ORDERS
ACKNOWLEDGEMENTS

Product Details

ISBN-13: 9781078791557
Publisher: Barnes & Noble Press
Publication date: 03/30/2020
Pages: 72
Sales rank: 432,212
Product dimensions: 6.00(w) x 9.00(h) x 0.15(d)

About the Author

Over the course of three decades, Roberta Vigilance has gained extensive B2B (Business to Business) and B2C (Business to Consumer) sales experience and has spent more than 20 of those years in the event sponsorship space selling events to sponsors and teaching event planners, entrepreneurs, and nonprofit organizations how to secure sponsors for events. Led by passion, Roberta established Vigilance Style & Grace, in 1999, an event planning company specializing in networking events which educate, showcase, and network talents in the entertainment industry. Self-taught, Roberta learned from trial and error how to plan events and secure sponsors. All of her events were sponsored; as a result, she saved her company hundreds of thousands of dollars. Her events’ sponsors span the gamut from Rite Aid and Tommy Hilfiger Jeans to Adidas and Coca-Cola. Roberta strategic problem-solving, ingenuity, and inquisitive nature have all earned her the reputation as an innovative sponsorship industry frontrunner around the globe.

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