How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events

How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events

by Roberta Vigilance
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Overview

Events cost money and sponsors fund events. Any event, from projects, movies, parties, graduations, marathons and concerts to the one you're thinking of, can be sponsored. You must first secure the sponsor before you can secure sponsorship. If you don't understand sponsorship and common terms used by sponsorship decision makers, you're setting yourself up for failure due to break down in communication.

How To Secure Sponsorship Successfully, Third Edition Revised is the road map to establishing win-win partnerships between events and sponsors. It takes you from event sponsorship basics to an expert level of evaluating sponsorships success before submitting and approving sponsorship proposals.

If you want to win in event sponsorship, How To Secure Sponsors Successfully, Third Edition Revised is a MUST READ!

Chapters
UNDERSTANDING
~ Get Rid Of These 7 Misconceptions
~ About Event Sponsorship
~ How Sponsors Save Money On Events
~ How Sponsors Increase Event Profit
COMMUNICATING
~ Sponsorship Terms To Know
~ Common Benefits Sponsors Look For
~ Finding The Value Of A Benefit
~ Targeting The Right Sponsors
~ Where To Find Sponsors
~ When To Contact Sponsors
EVALUATING
~ VMFESS
SELLING
~ Create The Sponsorship Fee
~ Gain On The Sponsorship Fee
~ Sponsorship Proposal Categories
~ What To Include In Your Sponsorship Proposal
~ Example 1 Sponsorship Proposal
~ Example 2 Sponsorship Letter
~ 15-Second Pitch To Gatekeepers And Sponsors
~ Scales For Measuring Activation
~ After You Close
COACHING
~ Find Your Event Clarity
RECOMMENDATION & ADVICE
~ Find These Companies & Professionals
TAKE ACTION!
~ To-Do Check List
FUN QUIZ
SPONSOR CONTACT SHEET
VMFESS SHEET
CONCLUSION
~ Closing Thoughts
BONUS BOOK
~ Step-By-Step Guide to Planning A Sponsored-Event Effectively
ABOUT THE AUTHOR
REQUEST SPONSORSHIP
CONSULTATION
ORDER BULK & PERSONALIZED COPIES
ACKNOWLEDGEMENTS

Product Details

ISBN-13: 9781078789738
Publisher: Barnes & Noble Press
Publication date: 03/23/2020
Pages: 104
Product dimensions: 6.00(w) x 9.00(h) x 0.44(d)

About the Author

Over the course of three decades, Roberta Vigilance has gained extensive B2B (Business to Business) and B2C (Business to Consumer) sales experience and has spent more than 20 of those years in the event sponsorship space selling events to sponsors and teaching sponsorship seekers how to secure sponsors for events. Roberta had an event budget of $0 to plan events when, in 1999, she established her event planning company. Self-taught, after the word sponsorship came into her realm but not the process, she learned the language and steps that are needed to secure sponsors for events, and secured corporate to local sponsors for all of her events. As a result, Roberta closed and saved her company hundreds of thousands of US dollars in sponsorship. Her events’ sponsors span the gamut from Rite Aid and Tommy Hilfiger Jeans to Adidas and CocaCola. Roberta strategic problem-solving, ingenuity, and inquisitive nature have all learned her the reputation as an innovative sponsorship industry frontrunner around the globe. Roberta was born and is located in the United States of America and was raised in Guyana, South America, and loves music. Roberta teaches a sponsorship training course and consults both sponsorship seekers and sponsors.

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