How to Sell Anything to Anybody

How to Sell Anything to Anybody

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How to Sell Anything to Anybody 4.4 out of 5 based on 0 ratings. 7 reviews.
Guest More than 1 year ago
How does a shoeshine boy, a high school dropout from Detroit, become the 'World¿s Greatest Salesman' (according to the `Guinness Book of World Records¿) and hold that title for 12 consecutive years? Joe Girard, the author of this lively autobiography plus sales manual, did it by learning the basic tenets of car sales and then - through instinct, hard work and trial-and-error - improving each tactic. He devoted himself to bringing prospects in the door and converting them into life-long customers. Girard shares his selling techniques in a short, easy-to-understand, step-by-step book that has helped thousands of people increase their sales since it was first published in 1977. You¿ll learn how to make cold calls, build customer profiles and client lists, bring in prospects and close the deal. The vernacular is somewhat dated, but the sales techniques are timeless. We believe this classic has a place as a well-thumbed resource in any salesperson¿s library.
Guest More than 1 year ago
I didn't believe this book was going to be good, judging the picture on the cover. But after reading I found that many of the techniques I use, that have made me successful, are mentioned in this book. Anyone serious in sales must read this book. He won't tell you any secrets, because there are none, but he will give you sound advice.
Anonymous More than 1 year ago
great book and strategies.... just awesome.
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frogfrenzie More than 1 year ago
As a teacher, I've met poor kids who are more likely to respect a teacher that is one of their own. Joe Girard is the type of person who could earn their respect and trust. He grew up poor, the butt of prejudice, and almost went to jail twice. It was when the bank was trying to repro his car, and his family was hungry, that he had a chance to sell cars. He made the sale because he needed the groceries, and used that motivation to become the best car salesman in the world. Although this book is aimed at salesmen, it has many important messages that remedial reading students would benifit from; honesty is the best policy, respect your customers and treat them like people, set a goal and work to achieve it, don't hang out with losers. The vocabulary is about fifth grade, and the stories are interesting and captivating.