Online marketplaces like Etsy have opened up a new world for crafters who want to make money from their work, and UK-based Jayne, whose aesthetic is part English country house, part "put a bird on it" quirk, enlists the help of a number of successful craft entrepreneurs for this collection of tips for making a living selling creations. Though the title is presented as a book on showing and selling crafts, it comes across as more of a lifestyle manual, with cutesy projects taking the place of practical advice. Some of Jayne's suggestions are a little odd—does it really matter if you cover your storage boxes with floral wallpaper, or if the chair you sit in to work is "stylish"?—but her tips on branding will be helpful to those who are new to marketing their wares. Those who have already mastered the basics and are looking to take their fledgling businesses to the next level may prefer Kari Chapin's Grow Your Handmade Business, which focuses less on making your workspace pretty and more on selling handmade goods as a livelihood. VERDICT Crafters who are just starting out may find some handy tips here, but only if they're willing to wade through all the style-related fluff to find the nuggets of wisdom.
For crafters who want to take their craft to a new entrepreneurial level, this book is the perfect guide. Using highly-visual, step-by-step tutorials, How to Show & Sell Your Crafts is packed with helpful branding, selling, and merchandising tips that no serious crafter should be without. Using the workspaces, shops, salons, and "through-the-keyhole" profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a memorable blog or website, improve your photography skills, and analyze your results to help move your business forward into the future.
You start by learning how to optimize your workspace to improve creativity and profitability, then how to build a strong brand name and Internet presence on Etsy and across multiple social media platforms. Lastly, learn how to get your work out into the marketplace, engage customers, and use the insider secrets offered in this book to set yourself up for success and grow your sales!
|Publisher:||St. Martin's Publishing Group|
|Product dimensions:||7.20(w) x 9.60(h) x 0.60(d)|